After two days locked up in an Italian prison, American Max Craddock was finally able to make his case to a judge.
“It’s not a weapon of war,” his lawyer told the investigating magistrate. “It’s a toy they sell to children.”
Craddock had been arrested in the Sardinian port city of Olbia in June 2018 after trying to board a private party bus with a collectible flamethrower from Elon Musk’s latest startup, The Boring Company. Craddock had painted his flamethrower black, and written on it the name of a floating music festival in the Bahamas he had attended the previous year while starring in reality TV show Unanchored.
Alarmed by the sight of what he thought was a gun, the bus driver refused to drive off, and then called the police.
“They were very chill at first,” Craddock told TechCrunch in a recent phone interview. “But as the night went on, it kept getting worse. I spent the first night in jail in Olbia and then they took me to prison.”
When Craddock managed to get a lawyer, she told him the judge would probably just let him go with a warning. Instead, the magistrate ordered him back to his cell. That was when Craddock, pictured below, learned possession of a flamethrower in Italy can carry a 10-year prison sentence.
A few months later, author John Richardson was sitting down to work at his home in London, when there was a loud knock at the door. He opened it and five police officers barged in wearing tasers and tactical gear.
“I think a couple of them also had handguns,” Richardson told TechCrunch. “But I’m slightly hazy on that because my legs went wobbly.”
The police officers sat Richardson down on his sofa and informed him that they had a warrant to search the premises. “I was, like, what’s going on here?” Richardson recalled. “Then something clicked and I said, ‘Is this about the flamethrower?'”
The raid was indeed about his flamethrower.
Craddock and Richardson are not the only Boring Company customers to have fallen foul of law enforcement.
More than 1,000 flamethrower purchasers abroad have had their devices confiscated by customs officers or local police, with many facing fines and weapons charges. In the U.S., the flamethrowers have been implicated in at least one local and one federal criminal investigation. There have also been at least three occasions in which the Boring Company devices have been featured in weapons hauls seized from suspected drug dealers.
The upshot: What Musk and his army of fans thought was just another of his money-spinning larks is having real-world consequences for people and countries not in on the joke.
The Boring Company did not respond to detailed questions from TechCrunch for this story.
Inspired by Los Angeles traffic, Musk launched The Boring Company in December 2016. The startup’s mission was to solve urban traffic jams by moving cars through tiny tunnels. But re-engineering sewer tunneling technology to build a revolutionary subterranean transportation network doesn’t come cheap. In an effort to drum up awareness and funds, Musk announced in December 2017 a limited run of novelty flamethrowers designed and branded by The Boring Company.
It was a scheme that had produced results earlier that year. Musk raised $1 million just weeks after launching sales of a $20 Boring Company hat.
“I’m a big fan of Spaceballs, the movie,” Musk told Joe Rogan during an infamous podcast in 2018. “They have a flamethrower in the merchandising section of Spaceballs, and, like, the kids love that one.”
The device uses a standard propane gas canister and is functionally similar to propane torches for melting ice, killing weeds or applying roofing materials. But with its rifle-style stock, pistol grip and sci-fi styling, the Boring Company’s flamethrower had a very different aesthetic — more post-apocalyptic party accessory than everyday yard maintenance.
Musk did his best to hype sales, tweeting to his Twitter followers, which numbered about 22 million at the time: “Flamethrower obv best way to light your fireplace/BBQ. No more need to use a dainty ‘match’ to ignite!”
Flamethrower obv best way to light your fireplace/BBQ. No more need to use a dainty “match” to ignite! If no wood, just drop your flamethrower in fire place! It will generate way more warmth than a quaint pile of logs.
— Elon Musk (@elonmusk) June 9, 2018
He also threw a launch party in Los Angeles, where Craddock was one of the first 1,000 customers to collect a flamethrower, just before his European trip. “I removed the gas canister, put the flamethrower in my carry-on, and had no trouble on the flights,” he said.
Musk’s influence and the appeal of the product provided a winning combination.
“I had no intention of going around setting fire to stuff,” said Richardson. “I just thought it looked pretty cool, and was something I could potentially flip for a lot more money down the line.”
The Boring Company would make 20,000 flamethrowers and sell them at $500 each, netting the young company $10 million.
The 20,000 flamethrowers quickly sold out, with orders flooding in from around the world. As the shipping date neared, however, The Boring Company realized its scorching new product could also be a legal hot potato.
“We are told that various countries would ban shipping of it, that they would ban flamethrowers,” Musk told Rogan in 2018. “So, to solve this problem for all of the customs agencies, we labelled it, ‘Not a Flamethrower.'”
“Did it work? Was it effective?” asked Rogan. “I don’t know. I think so. Yes,” Musk replied.
The correct answer was no.
In London, the flamethrower came to the attention of Operation Viper, a rapid response team dedicated to tackling gun crime. Working with customs officials, Viper tracked Musk’s flamethrowers en route to the nation’s capital. “There has been a debate as to whether these are firearms,” one of the Viper officers wrote in an email to Richardson. “Similar flamethrowers have been seized right across London.” One Londoner had his laptop and several cellphones confiscated along with the flamethrower.
Flamethrower raids were also happening around the UK and across Europe. A YouTube vlogger in Manchester was targeted by police after featuring the Boring Company’s gadget in one of his videos, while up to 1,000 purchasers in Switzerland had devices confiscated and were issued fines. One took his case to court, saying the flamethrower was little different from a school Bunsen burner. He lost.
Without the immediacy of a Customs check, the backlash to Musk’s flamethrowers in the United States took longer to arrive. But in June 2019, a Democratic lawmaker in the New York State Senate introduced a bill that would criminalize owning and using Musk’s flamethrower.
“Elon Musk’s Boring Company released a new flamethrower… without any concern to the training of the purchasers or their reasons for buying,” reads S1637. “This bill establishes that owning and using a flamethrower is a criminal act, unless it is used for agricultural, construction or historical collection purposes. These dangerous devices should not be sold to civilians, and use needs to be restricted to trained professionals.”
Not every police force believes that new laws are necessary — finding that existing ones are enough. In June 2020, police in Springfield, Mass., stopped a car for a missing inspection sticker. One of the officers noticed what he thought was a rifle hidden beneath a seat — actually a Boring Company flamethrower. Its owner, passenger Brandon McGee, was charged with carrying a dangerous weapon and an “infernal machine” (a device for endangering life or property using fire).
The same month, FBI agents executing a search warrant against a Pennsylvania man, Brandon Althof Long, stumbled across his Boring Company flamethrower propped against a wall. Long had been indicted by a federal grand jury on charges of conspiracy to riot and cause civil disorder, and conspiracy to use fire to commit a felony, during riots in Ohio protesting police brutality.
The agents seized the flamethrower out of concern for their safety, which a U.S. district judge later ruled lawful. “Other individuals could be located inside the house and the flamethrower could have been used to endanger officers as they retreated from Long’s home,” she wrote.
Novel items like flamethrowers are rarely specified in law, says Ryan Calo, a law professor and co-founder of the Tech Policy Lab at the University of Washington. “Some items – like guns or spring knives – are weapons ‘per se,’ meaning that they are always weapons. But most statutes have an ‘or other deadly weapon’ clause as well, meaning that anything that is capable of causing serious bodily harm, even a rock, can be a weapon in the right circumstances,” he said.
The problem is, what circumstances? A flame-spouting weed-killer might not attract the interest of police, whereas a similar device styled like an assault rifle is more likely to be considered threatening. “And if you use the item during the commission of another crime, this can lead to a distinct offense of using a deadly weapon to commit a felony,” said Calo.
For all Musk’s portrayal of the Not a Flamethrower as just an entertaining toy, police forces — and criminals — in North America are increasingly treating them as dangerous weapons. In rural Wisconsin, a two-year narcotics investigation led police to arrest two men in July 2020 with a hoard of drugs, cash and weapons. Among the cocaine, pistols and assault rifles prominently displayed in the traditional seizure photo was a Boring Company flamethrower. Similar seizures were displayed by police in Canada in December and again this month.

Guelph Police Service lays out items seized including Not a Flamethrower, the novelty item sold by The Boring Company. Image credit: Guelph Police
No company has complete control over what customers do with its products. However, this isn’t the first time a product connected to Musk has been misused.
Tesla, the electric automaker led by Musk, has been criticized for naming its advanced driver assistant system Autopilot and for calling the $10,000 add-on option Full Self-Driving (FSD) even though the driver must remain engaged at all times and is legally liable. A German court has banned the company from using the terms “Autopilot” or “full potential for autonomous driving” on its website or in other marketing materials.
Safety advocates have argued that using terms like Autopilot and FSD misrepresents the capabilities of the system. The name, along with the lack of an in-cabin camera that monitors the driver, has led owners to push well beyond the bounds of the system.
Videos showing Tesla owners misusing Autopilot and FSD abound on YouTube. Some have had run-ins with law enforcement. One Canadian man was charged for sleeping in his Tesla as it drove down the highway.
John Richardson eventually got his Not a Flamethrower back from the Metropolitan police. He now intends to keep it out of the public eye, at least until it’s worth selling. “I’m happy to sit on it for however long,” he said. “And if there is a zombie apocalypse, at least I’ve got one.”
For now, Craddock remains the only person that TechCrunch can identify as having been incarcerated solely for possessing a Not A Flamethrower. “It was a hair-raising experience,” he said. “I’m in the middle of nowhere in Sardinia, on 24-hour lockdown with an older guy giving off Mafia vibes.”
After nearly a week in prison, Craddock was abruptly handed his belongings (flamethrower aside) and set free. “My lawyer asked the judge, ‘Do you really want to be the guy on international news keeping an American in jail over this toy?’,” he said. “I think that was the key to getting me out.”
Craddock took the first plane home. He says he now regrets taking the flamethrower abroad, and carrying it in public: “I would have preferred not to have spent that week in an Italian prison but now I’ve got a hell of a story.”
He also has another flamethrower.
“As soon as I got back, I built myself a new one,” said Craddock. “You can follow YouTube videos with links to all the things you need. It’s pretty simple.”
Source: https://techcrunch.com/2021/01/19/elon-musk-said-it-was-not-a-flamethrower/
Autonomous vehicle company Cruise raises a $2 billion new round, Netflix keeps growing and WhatsApp faces more privacy concerns. This is your Daily Crunch for January 19, 2021.
The big story: Microsoft backs Cruise
Cruise announced today that it has raised $2 billion in new funding at a $30 billion valuation, with Microsoft joining as a new investor. (Previous backers GM and Honda also participated.)
This includes a long-term strategic partnership between the two companies, with Cruise using Microsoft’s Azure cloud platform for its yet-to-launch autonomous vehicle ride-hailing service. Microsoft is also becoming the preferred cloud provider for GM as part of the deal.
“As Cruise and GM’s preferred cloud, we will apply the power of Azure to help them scale and make autonomous transportation mainstream,” said Microsoft CEO Satya Nadella in a statement.
The tech giants
Netflix shares soar as it passes 200M paying subscribers — Netflix capped off a year of impressive streaming growth by adding 8.5 million net new paying subscribers during the fourth quarter.
India asks WhatsApp to withdraw new privacy policy over ‘grave concerns’ — India’s IT ministry said the upcoming update to the app’s data-sharing policy has raised “grave concerns regarding the implications for the choice and autonomy of Indian citizens.”
Apple’s new editorial franchise, Apple Podcasts Spotlight, to highlight interesting creators — The editorial team at Apple will select new podcast creators to feature every month.
Startups, funding and venture capital
Rivian raises $2.65B as it pushes toward production of its electric pickup — Rivian is now valued at $27.6 billion.
PPRO nabs $180M at a $1B+ valuation to bring together the fragmented world of payments — The London startup has built a platform to make it easier for marketplaces, payment providers and other e-commerce players to enable localized payments.
Google backs India’s Dunzo in $40M funding round — Last year, Google unveiled a $10 billion fund to invest in the world’s second-largest internet market.
Advice and analysis from Extra Crunch
In 2020, VCs invested $428M into US-based startups every day —
That’s according to data shared by PitchBook and the National Venture Capital Association.
Six investors on 2021’s mobile gaming trends and opportunities — “We are definitely fearful of Apple’s ability to completely disrupt/affect the growth of a game,” said Bessemer’s Ethan Kurzweil and Sakib Dadi.
Bustle CEO Bryan Goldberg explains his plans for taking the company public — Bustle could eventually join the ranks of startups going public via SPAC.
(Extra Crunch is our membership program, which aims to democratize information about startups. You can sign up here.)
Everything else
Europe is working on a common framework for ‘vaccine passports’ — A common approach for mutual recognition of vaccination documentation is of the “utmost importance,” the European Commission said today.
Paramount+, the successor to CBS All Access, launches March 4 in the US, Canada and Latin America — The company had been touting its plans for the rebranded service since earlier last year.
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.
Source: https://techcrunch.com/2021/01/19/daily-crunch-microsoft-backs-cruise/
Podchaser, a startup building what it calls “IMDB for podcasts,” recently announced that it has raised $4 million in a funding round led by Greycroft.
In other words, it’s a site where — similar to the Amazon-owned Internet Movie Database — users can look up who’s appeared in which podcasts, rate and review those podcasts and add them to lists. In fact, CEO Bradley Davis told me that the startup’s “vibrant, exciting community of podcast nerds” have already created 8.5 million podcast credits in the database.
Davis said this is something he simply wanted to exist and was, in fact, convinced that it had to exist already. When he realized that it didn’t, he posted on Reddit asking whether anyone was willing to build the company with him — which is how he connected with his eventual co-founder and CTO Ben Slinger in Australia. (Podchaser is a fully distributed company, with Davis currently based in Oklahoma City.)
To be clear, Davis doesn’t think podcast nerds are the only ones taking advantage of the listings. Instead, he suggested that it’s useful for anyone looking to learn more about podcasts and discover new ones, with Podchaser’s monthly active users quintupling over the past year.
For example, he said that one of the most popular pages is politician Pete Buttigieg’s profile, where visitors don’t just learn about Buttigieg’s own podcast but see others on which he’s appeared. (You can also use Podchaser to learn more about TechCrunch’s Equity, Mixtape and Original Content podcasts, though those profiles could stand to be filled out a bit more.)
There has been endless discussion about how to fix podcast discovery, and while Davis isn’t claiming that Podchaser will solve it wholesale, he thinks it can be part of the solution — not just through its own database, but through the broader Podcast Taxonomy project that it’s organizing.
“I think if we are successful at standardizing a lot fo the terminology, and if we do an analysis of all podcasts, of how popular they are, that [will help many listeners] to cull and find the good stuff,” he said.
Podchaser plans to add new features that will further encourage user contributions, like a gamification system and a discussion system.
While the consumer site is free, the startup recently launched a paid product called Podchaser Pro, which provides reach and demographic data across 1.8 million podcasts. It also monetizes by providing podcast players with access to its credits through an API.
Davis said the startup was “lucky” that it decided to build a database that’s “agnostic” from any specific podcast player.
“So we had a lot of latitude to work with those platforms, we integrate with many of those platforms and you’re going to see a lot of our credits showing up [in podcast players],” he said.
In addition to Greycroft, Advancit Capital, LightShed Ventures, Powerhouse Capital, High Alpha, Hyde Park Venture Partners and Poplar Ventures also participated in the round, as did TrendKite founder A.J. Bruno, Ad Results Media CEO Marshall Williams and Shamrock Capital Partner Mike LaSalle.
“Even in the face of a pandemic, the podcast market continues to grow at a breakneck pace,” said Greycroft co-founder and chairman Alan Patricof in a statement. “The demand from consumers and brands is insatiable. Podchaser’s data and discovery tools are crucial to taking podcasting to new heights.”
Source: https://techcrunch.com/2021/01/19/podchaser-raises-4m-to-build-a-comprehensive-podcast-database/
Earlier today, Qualtrics dropped a new S-1 filing, this time detailing its proposed IPO pricing. That means we can now get a good look at how much the company may be worth when it goes public later this month.
The debut has been one TechCrunch has been looking forward to since the company announced that it would be spun out from its erstwhile corporate parent, SAP. In 2019, the Germany-based enterprise giant SAP snatched up Qualtrics for $8 billion just before it was to go public.
Qualtrics is either worth less than we would have guessed, or its first IPO range feels light.
That figure provides a good marker for how well SAP has done with the deal and how much value Qualtrics has generated in the intervening years. Keep in mind, however, that the value of software companies has risen greatly in the last few years, so the numbers we’ll see below benefit from a market-wide repricing of recurring revenue.
Qualtrics estimates that it may be worth $22 to $26 per share when it goes public. Is that a lot? Let’s find out.
First, scale. Qualtrics is selling just under 50 million shares in its public offering. As you can math out, at more than $20 per share, the company is looking to raise north of $1 billion.
After going public, Qualtrics anticipates having 510,170,610 shares outstanding, inclusive of its 7.4 million underwriter option. Using that simple share count, Qualtrics would be worth $11.2 billion to $13.3 billion.
Source: https://techcrunch.com/2021/01/19/a-first-look-at-qualtrics-ipo-pricing/
Netflix capped off a year of impressive streaming growth by adding 8.5 million net new paying subscribers during the fourth quarter.
That means the streaming giant now has a total of 204 million paying subscribers worldwide — net growth of 37 million new subscribers for the full year, up from 28 million net additions in 2019.
The company also reported that it brought in $6.64 billion in revenue and earnings per share of $1.19 during Q4, compared to analyst predictions of $6.63 billon in revenue and EPS of $1.39.
In response to the earnings report, Netflix shares were up 12.4% in after-hours trading (as of 4:43pm Eastern).
Looking ahead, Netflix projected that it will add 6.0 million new subscribers in the first quarter of 2021 — the same as its old forecast for Q4, and less than half the 15.8 million subscribers that Netflix added in Q1 2020 (right as lockdowns were beginning in the United States).
The company’s investor letter also highlights a number of hit titles from the quarter, projecting that 72 million households will “choose to watch” (watch at least two minutes of) “The Midnight Sky” in its first 28 days of release, while 68 million households chose to watch “Holidate.” It also said the most recent season of “The Crown” was its most popular yet, with more than 100 million households choosing to watch the show “since its initial launch.”
“In addition to titles with big viewership, we also aspire to have hits that become part of the cultural zeitgeist,” Netflix said. “In 2020 alone, we had ’Tiger King,’ ‘Bridgerton’ and ’The Queen’s Gambit.’ … In fact, Netflix series accounted for nine out of the 10 most searched shows globally in 2020, while our films represented two of the top 10.”
The company acknowledged growing competition from new(-ish) streaming services like Disney+, Peacock and HBO Max, but its user numbers still put it far ahead of any streaming competition — Disney+, for example, had 86.8 million subscribers as of early December (Disney’s service launched a little over a year ago and is still rolling out globally).
“Our strategy is simple: if we can continue to improve Netflix every day to better delight our members, we can be their first choice for streaming entertainment,” Netflix said. “This past year is a testament to this approach. Disney+ had a massive first year (87 million paid subscribers!) and we recorded the biggest year of paid membership growth in our history.”
eMarketer analyst Eric Haggstrom made a similar point in a statement:
Netflix ended 2020 on a high note, adding over 36 million subscribers and passing 200 million subscribers. Despite increasing competition from Disney and others, Netflix had its strongest year yet and will look to grow further in 2021, with a strong content release slate already planned. So far, Netflix has been a clear winner of the streaming wars.
Source: https://techcrunch.com/2021/01/19/netflix-q4-earnings-4/