Creative Fabrica is best known as a marketplace for digital files, like fonts, graphics and machine embroidery designs, created for crafters. Now the Amsterdam-based startup is planning to expand into new verticals, including yarn crafts and projects for kids, with a $7 million Series A round led by Felix Capital. FJ Labs and returning investor Peak Capital also participated.
The new funding brings Creative Fabrica’s total raised to about $7.6 million, including its 2019 seed round.
Before launching Creative Fabrica in 2016, co-founders Anca Stefan and Roemie Hillenaar ran a digital agency. The startup was created to make finding digital files for creative projects easier. It started as a marketplace, but now also includes a showcase for finished projects, tools for creating fonts and word art, and a subscription service called the Craft Club. The company currently claims more than one million users around the world, with about 60% located in the United States and 20% in the United Kingdom, Canada and Australia.
Creative Fabrica’s sellers make money in a couple of ways. If their digital assets are purchased individually, they get 50% of revenue. Files downloaded through the subscription service are assigned points, with creators receiving revenue at the end of the subscription period based on the number of points they accumulate.
Hillenaar, the company’s chief executive officer, told TechCrunch that Creative Fabrica launches new verticals based on what they see users sharing on their platform. For example, its designs are often used for die-cutting, and it recently launched POD (print on demand) files and digital embroidery verticals based on user interest.
Many of the files sold on Creative Fabrica include a commercial license and about 35% of its users actively sell the crafts they make. There are several other marketplaces that offers digital downloads for crafters and designers, including Etsy and Creative Market. Hillenaar said Creative Fabrica’s automated curation gives it more control over copyright infringement than Etsy, which means its users have more assurance that they can sell things made with its files without running into issues. While Creative Market also sells fonts, vector graphics and other files, it is mostly targeted toward publishers and website designers. Creative Fabrica’s focus on crafters means it files are designed to work with home equipment like Silhouette, a die-cutting machine.
Creative Fabrica also focuses on the entire creative process of a crafter or the “full funnel,” Hillenaar added. For example, someone who wants to make decorations for a birthday party can look through projects shared to the platform for inspiration, download digital materials and then start crafting using Creative Fabrica’s tutorials. Since many of Creative Fabrica’s crafts involve equipment like desktop die-cutting machines or sewing and embroidery machines, the platform offers a series of comprehensive tutorials to help crafters get started.
As Creative Fabrica expands into verticals like yarn crafts (it already offers knitting and crochet patterns) and kids projects, it’ll compete more directly with site likes Ravelry, which many yarn crafters rely on for patterns and services like Kiwi Crate that supply materials and instructions for children. Hillenaar said Creative Fabrica’s value proposition is focusing on the many people who take part in several different kinds of crafts.
According to a report from the Association for Creative Industries, about 63% of American households are involved with some form of craft. Out of that number, most partake in multiple kinds of projects.
“Somebody who is knitting is also likely to do die-cutting or woodworking, or another type of craft,” he said. “We believe that with our holistic view on this market we can cater to your whole creative crafting side instead of focusing on just one niche.”
Google has reached an agreement with an association of French publishers over how it will be pay for reuse of snippets of their content. This is a result of application of a ‘neighbouring right’ for news which was transposed into national law following a pan-EU copyright reform agreed back in 2019.
The tech giant had sought to evade paying French publishers for use of content snippets in its news aggregation and search products by no longer displaying them in the country.
But in April last year the French competition watchdog quashed its attempt to avoid payments, using an urgent procedure known as interim measures — deeming Google’s unilateral withdrawal of snippets to be unfair and damaging to the press sector, and likely to constitute an abuse of a dominant market position.
A few months later Google lost an appeal against the watchdog’s injunction ordering it to negotiate to pay for reuse of snippets — leaving it little choice but to sit at the table with French publishers and talk payment.
L’Alliance de la Presse d’Information Générale (APIG), which represents the interests of around 300 political and general information press titles in France, announced the framework agreement today, writing that it sets the terms of negotiation with its members for Google’s reuse of their content.
In a statement, Pierre Louette, CEO of Groupe Les Echos – Le Parisien, and president of L’Alliance, added: “After long months of negotiations, this agreement is an important milestone, which marks the effective recognition of the neighboring rights of press publishers and the beginning of their remuneration by digital platforms for the use of their online publications.”
L’@Alliance_Presse et @GoogleEnFrance signent un accord relatif à l'utilisation des publications de presse en ligne pic.twitter.com/t2QEeBMwX3
— AlliancePresse (@Alliance_Presse) January 21, 2021
Google has also put out a blog post — lauding what it said is a “major step forward” after months of negotiations with publishers.
The agreement “establishes a framework within which Google will negotiate individual licensing agreements with IPG certified publishers within APIG’s membership, while reflecting the principles of the law”, it said.
IPG certification refers to a status that online media organizations in France can gain if they meet certain quality standards, such as having at least one professional journalist on staff and having a main purpose of creating permanent and continuous content that provides political and general information of interest to a wide and varied audience.
“These agreements will cover publishers’ neighboring rights, and allow for participation in News Showcase, a new licencing program recently launched by Google to provide readers access to enriched content,” Google added, making reference to a news partnership program it announced last year — which it said would have an initial $1BN investment.
Google has not confirmed how much money will be distributed to publishers in France solely under the agreed framework over content reuse which is directly linked to the neighbouring right.
So the News Showcase program that Google spun up quickly last year looks conveniently designed to help it obfuscate the value of individual payments it may be legally required to make to publishers for reusing their content.
The tech giant told us it is in conversations with publishers in many countries to negotiate agreements for News Showcase — a program that is not limited to the EU.
It also said earlier investments announced with publishers under Showcase come as it anticipates legal regimes that may exist once the EU’s copyright directive is implemented in other countries, adding that it will evaluate laws as and when they are introduced.
(NB: France was among the first EU countries to the punch to transpose the copyright directive; application of the neighbouring right will expand across the bloc as other Member States bake the directive into national law.)
On the French agreements specifically, Google said they are for its News Showcase but are also inclusive of the publisher’s neighboring rights — after we asked about the separation between payments that will be made under the French framework and Google’s News Showcase. So about as clear as mud, then.
The tech giant did tell us it has reached individual agreements with a handful of French publishers so far, including (major national newspaper titles) Le Monde, Le Figaro and Libération.
It added that payments will go direct to publishers and terms will not be disclosed — noting they are strictly confidential. It also said these individual deals with publishers take account of the neighbouring right framework but also reflect individual publisher needs and differences.
On criteria for payments for neighbouring rights, Google’s blog post states: “The remuneration that is included in these licensing agreements is based on criteria such as the publisher’s contribution to political and general information (IPG certified publishers), the daily volume of publications, and its monthly internet traffic.”
On criteria, Google also told us it is focused on IPG publishers because the French law is too (it pointed to a line of the law that states: “The amount of this remuneration takes into account elements such as human, material and financial investments made by publishers and press agencies, the contribution to press publications to political and general information and the importance of use of press publications by online public communication services.”)
But it added that its door remains open to discussion with other non APIG publishers.
We also reached out to L’Alliance with questions and will update this post with any response.
Although individual payments to publishers under the French framework are not being disclosed the agreement looks like a major win for Europe’s press sector — which had lobbied extensively to extend copyright to news snippets via the EU’s controversial copyright reform.
Some individual EU Member States — including Germany and Spain — previously attempted to get Google to pay publishers by baking similar copyright provisions into national law. But in those instances Google either forced publishers to give it their snippets for free (by playing traffic-hungry publishers off against each other) or shut down Google News in the country. So some payment is clearly better than nada.
That said, with details of the terms of individual deals not disclosed — and no clarity over exactly how remunerations will be calculated — there’s a lot that remains murky over Google paying for news reuse.
Neither Google nor L’Alliance have said how much money will be distributed in total under the French agreement to covered publishers.
Another issue we’re curious about is how the framework will protect publishers from changes to Google’s search algorithms that could have a negative impact on traffic to their sites.
This seems important given that monthly traffic is one of the criteria being used to determine payment. (And it’s not hard to find examples of such negative search ‘blips’.)
It also looks clear that the more publishers Google can attract into its ‘News Showcase’ program, the more options Google will have for displaying news snippets in its products — and therefore at a price it has more power to set.
So the longer term impact of the application of the EU’s copyright directive on publisher revenues — and, indeed, the quality of online journalism which Google accelerates into Internet users’ eyeballs — remains to be seen.
The French competition watchdog’s investigation also remains ongoing. Google said it continues to engage with that probe.
In 2019 the national watchdog slapped Google with a €150 million fine for abusing its dominant position in the online search advertising market — sanctioning it for “opaque and difficult to understand” operating rules for its ad platform, Google Ads, and for applying them in “an unfair and random manner.”
While, last October, the US Justice Department filed an antitrust suit against Google — alleging that the company is “unlawfully maintaining monopolies in the markets for general search services, search advertising, and general search text advertising”.
The UK’s competition watchdog has also raised concerns about the ad market dominance of Google and Facebook, asking for views on breaking up Google back in 2019. The UK government has since said it will establish a pro-competition regulator to put limits on big tech.
Released in 2011 “Start-up Nation: The Story of Israel’s Economic Miracle” was a book that laid claim to the idea that Israel was an unusual type of country. It had produced and was poised to produce, an enormous number of technology startups, given its relatively small size. The moniker became so ubiquitous, both at home and abroad, that “Israel Startup Nation” is now the name of the country’s professional cycling team.
But it’s been hard to argue against this position in the last ten years, as the country powered ahead, famously producing ground-breaking startups like Waze, which was eventually picked up by Google for over $1 billion in 2013. Waze’s 100 employees received about $1.2 million on average, the largest payout to employees in Israeli high tech at the time, and the exit created a pool of new entrepreneurs and angel investors ever since.
Israel’s heady mix of questioning culture, tradition of national military service, higher education, the widespread use of English, appetite for risk and team spirit makes for a fertile place for fast-moving companies to appear.
And while Israel doesn’t have a Silicon Valley, it named its high-tech cluster “Silicon Wadi” (‘wadi’ means dry desert river bed in Arabic and colloquial Hebrew).
Much of Israel’s high-tech industry has emerged from former members of the country’s elite military intelligence units such as the Unit 8200 Intelligence division. From age 13 Israel’s students are exposed to advanced computing studies, and the cultural push to go into tech is strong. Traditional professions attract low salaries compared to software professionals.
Israel’s startups industry began emerging in the late 19080s and early 1990s. A significant event came with acquisitor by AOL of the the ICQ messaging system developed by Mirabilis. The Yozma Programme (Hebrew for “initiative”) from the government, in 1993, was seminal: It offered attractive tax incentives to foreign VCs in Israel and promised to double any investment with funds from the government. This came decades ahead of most western governments.
It wasn’t long before venture capital firms started up and major tech companies like Microsoft, Google and Samsung have R&D centers and accelerators located in the country.
So how are they doing?
At the start of 2020, Israeli startups and technology companies were looking back on a good 2019. Over the last decade, startup funding for Israeli entrepreneurs had increased by 400%. In 2019 there was a 30% increase in startup funding and a 102% increase in M&A activity. The country was experiencing a 6-year upward funding trend. And in 2019 Bay Area investors put $1.4 billion into Israeli companies.
By the end of last year, the annual Israeli Tech Review 2020 showed that Israeli tech firms had raised a record $9.93 billion in 2020, up 27% year on year, in 578 transactions – but M&A deals had plunged.
Israeli startups closed out December 2020 by raising $768 million in funding. In December 2018 that figure was $230 million, in 2019 it was just under $200 million.
Late-stage companies drew in $8.33 billion, from $6.51 billion in 2019, and there were 20 deals over $100 million totaling $3.26 billion, compared to 18 totaling $2.62 billion in 2019.
Top IPOs among startups were Lemonade, an AI-based insurance firm, on the New York Stock Exchange; and life sciences firm Nanox which raised $165 million on the Nasdaq.
The winners in 2020 were cybersecurity, fintech and internet of things, with food tech cooing on strong. But while the country has become famous for its cybersecurity startups, AI now accounts for nearly half of all investments into Israeli startups. That said, every sector is experiencing growth. Investors are also now favoring companies that speak to the Covid-era, such as cybersecurity, ecommerce and remote technologies for work and healthcare.
There are currently over 30 tech companies in Israel that are valued over $1 Billion. And four startups passed the $1 billion valuation just last year: mobile game developer Moon Active; Cato Networks, a cloud-based enterprise security platform; Ride-hailing app developer Gett got $100 million ahead of its rumored IPO; and behavioral biometrics startup BioCatch.
And there was a reminder that Israel can produce truly ‘magical’ tech: Tel Aviv battery storage firm StorDot raised money from Samsung Ventures and Russian billionaire Roman Abramovich for its battery which can fully charge a motor scooter in five minutes.
Unfortunately, the coronavirus pandemic put a break on mergers and acquisitions in 2020, as the world economy closed down.
M&A was just $7.8 billion in 93 deals, compared to over $14.2 billion in 143 M&A deals in 2019. RestAR was acquired by American giant Unity; CloudEssence was acquired by a U.S. cyber company; and Kenshoo acquired Signals Analytics.
And in 2020, Israeli companies made 121 funding deals on the Tel Aviv Stock Exchange and global capital markets, raising a total of $6.55 billion, compared to $1.95 billion raised in capital markets in Israel and abroad in 2019, as IPOs became an attractive exit alternative.
However, early-round investments (Seed + A Rounds) slowed due to pandemic uncertainty, but picked-up again towards the end of the year. As in other countries in ‘Covid 2020’, VC tended to focus on existing portfolio companies.
Covid brought unexpected upsides: Israeli startups, usually facing longs flight to Europe or the US to raise larger rounds of funding, suddenly found that Zoom was bringing investors to them.
Israeli startups adapted extremely well in the Covid era and that doesn’t look like changing. Startup Snapshot found that 55% startups profiled had changed (or considered changing) their product due to Covid-19. Meanwhile, remote-working – which comes naturally to Israeli entrepreneurs – is ‘flattening’ the world, giving a great advantage to normally distant startup ecosystems like Israel’s.
Via Transportation raised $400 million in Q1. Next Insurance raised $250 million in Q3. Seven exit transactions with over the $500 million mark happened in Q1–Q3/2020, compared to 10 for all of 2019. These included Checkmarx for $1.1 billion and Moovit, also for a billion.
There are three main hubs for the Israeli tech scene, in order of size: Tel Aviv, Herzliya and Jerusalem.
Jerusalem’s economy and therefore startup scene suffered after the second Intifada (the Palestinian uprising that began in late September 2000 and ended around 2005). But today the city is far more stable, and is therefore attracting an increasing number of startups. And let’s not forget visual recognition company Mobileye, now worth $9.11 billion (£7 billion), came from Jerusalem.
Israel’s government is very supportive of it’s high-tech economy. When it noticed seed-stage startups were flagging, the Israel Innovation Authority (IIA) announced the launch of a new funding program to help seed-stage and early-stage startups, earmarking NIS 80 million ($25 million) for the project.
This will offer participating companies grants worth 40 percent of an investment round up to $1.1 million and 50 percent of a total investment round for startups in the country or whose founders come from under-represented communities – Arab-Israeli, ultra-Orthodox, and women – in the high-tech industry.
Investments in Israeli seed-stage startups decreased both absolutely and as a percentage of total investments in Israeli startups (to 6% from 11%). However, the decline may also be a function of large tech firms setting up incubation hubs to cut up and absorb talent.
Another notable aspect of Israel’s startups scene is its, sometimes halting, attempt to engage with its Arab Israeli population. Arab Israelis account for 20% of Israel’s population but are hugely underrepresented in the tech sector. The Hybrid Programme is designed to address this disparity.
It, and others like it, this are a reminder that Israel is geographically in the Middle East. Since the recent normalization pact between Israel and the UAE, relations with Arab states have begun to thaw. Indeed, Over 50,000 Israelis have visited the United Arab Emirates since the agreement.
In late November, Dubai-based DIFC FinTech Hive—the biggest financial innovation hub in the Middle East—signed a milestone agreement with Israel’s Fintech-Aviv. Both entities will now work together to facilitate the cross-border exchange of knowledge and business between Israel and the United Arab Emirates.
Perhaps it’s a sign that Israel is becoming more at ease with its place in the region? Certainly, both Israel’s tech scene and the Arab world’s is set to benefit from these more cordial relations.
Our Israel survey is here.
Source: https://techcrunch.com/2021/01/21/israels-startup-ecosystem-powers-ahead-amid-a-year-of-change/
Springbox AI, an AI-powered financial forecasting application designed to replace financial market investment service and aimed at the average financial markets trader, has launched on iOS and Android.
It’s been built by a team of founders who previously worked at Deutsche Bank, Credit Suisse, UBS, and BNP Paribas. It’s so far raised $2M in funding from private investors in Europe.
The app costs $49 a month, and includes a range of tools including market forecasting; live market screening of stocks, forex, and futures markets; and trading news.
Springbox AI Co-Founder Kassem Lahham said: “Most brokers focus their marketing by selling investors the dream or the myth of easy-money, resulting in 96% of self-traders losing money and quitting. Using Springbox AI traders will have access to an app that will help them succeed, focused on the data.”
Springbox competes with trading apps like eToro, but eToro focuses on social trading and following a strong investor from the community. Springbox is designed for slightly more sophisticated traders, say the founders.