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Last week, I showcased how Twitter was looking at the future of the web with a decentralized approach so that they wouldn’t be stuck unilaterally de-platforming the next world leader. This week, I scribbled some thoughts on another aspect of the future web, the ongoing battle between Facebook and Apple to own augmented reality. Releasing the hardware will only be the start of a very messy transition from smartphone-first to glasses-first mobile computing.
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If the last few years of new “reality” tech has telegraphed anything, it’s that tech companies won’t be able to skip past augmented reality’s awkward phase, they’re going to have to barrel through it and it’s probably going to take a long-ass time.
The clearest reality is that in 2021 everyday users still don’t seem quite as interested in AR as the next generation of platform owners stand to benefit from a massive transition. There’s some element of skating to where the puck is going among the soothsayers that believe AR is the inevitable platform heir etc. etc., but the battle to reinvent mobile is at its core a battle to kill the smartphone before its time has come.
A war to remake mobile in the winner’s image
It’s fitting that the primary backers of this AR future are Apple and Facebook, ambitious companies that are deeply in touch with the opportunities they could’ve capitalized on if they could do it all over again.
While Apple and Facebook both have thousands of employees toiling quietly in the background building out their AR tech moats, we’ve seen and heard much more on Facebook’s efforts. The company has already served up several iterations of their VR hardware through Oculus and has discussed publicly over the years how they view virtual reality and augmented reality hardware converging.
Facebook’s hardware and software experiments have been experimentations in plain sight, an advantage afforded to a company that didn’t sell any hardware before they started selling VR headsets. Meanwhile Apple has offered up a developer platform and a few well-timed keynote slots for developers harnessing their tools, but the most ambitious first-party AR project they’ve launched publicly on iOS has been a measuring tape app. Everything else has taken place behind closed doors.
That secrecy tends to make any reporting on Apple’s plans particularly juicy. This week, a story from Bloomberg’s Mark Gurman highlights some of Apple’s next steps towards a long-rumored AR glasses product, reporting that Apple plans to release a high-end niche VR device with some AR capabilities as early as next year. It’s not the most surprising but showcases how desperate today’s mobile kingpins are to ease the introduction of a technology that has the potential to turn existing tech stacks and the broader web on their heads.
Both Facebook and Apple have a handful of problems getting AR products out into the world, and they’re not exactly low-key issues:
This is a daunting wall, but isn’t uncommon among hardware moonshots. Facebook has already worked its way through this cycle once with virtual reality over several generations of hardware, though there were some key difference and few would call VR a mainstream success quite yet.
Nevertheless, there’s a distinct advantage to tackling VR before AR for both Facebook and Apple, they can invest in hardware that’s adjacent to the technologies their AR products will need to capitalize on, they can entice developers to build for a platform that’s more similar to what’s coming and they can set base line expectations for consumers for a more immersive platform. At least this would all be the case for Apple with a mass market VR device closer to Facebook’s $300 Quest 2, but a pricey niche device as Gurman’s report details doesn’t seem to fit that bill quite so cleanly.
The AR/VR content problem
The scenario I’d imagine both Facebook and Apple are losing sleep over is that they release serviceable AR hardware into a world where they are wholly responsible for coming up with all the primary use cases.
The AR/VR world already has a hefty backlog of burnt developers who might be long-term bullish on the tech but are also tired of getting whipped around by companies that seem to view the development of content ecosystems simply as a means to ship their next device. If Apple is truly expecting the sales numbers of this device that Bloomberg suggests — similar to Valve’s early Index headset sales — then color me doubtful that there will be much developer interest at all in building for a stopgap device, I’d expect ports of Quest 2 content and a few shining stars from Apple-funded partners.
I don’t think this will me much of a shortcut for them.
True AR hardware is likely going to have different standards of input, different standards of interaction and a much different approach to use cases compared to a device built for the home or smartphone. Apple has already taken every available chance to entice mobile developers to embrace phone-based AR on iPhones through ARKit, a push they have seemed to back off from at recent developer-centric events. As someone who has kept a close eye on early projects, I’d say that most players in the space have been very underwhelmed by what existing platforms enable and what has been produced widely.
That’s really not great for Apple or Facebook and suggests that both of these companies are going to have to guide users and developers through use cases they design. I think there’s a convincing argument that early AR glasses applications will be dominated by first-party tech and may eschew full third-party native apps in favor of tightly controlled data integrations more similar to how Apple has approached developer integrations inside Siri.
But giving developers a platform built with Apple or Facebook’s own dominance in mind is going to be tough to sell, underscoring the fact that mobile and mobile AR are going to be platforms that will have to live alongside each other for quite a bit. There will be rich opportunities for developers to create experiences that play with 3D and space, but there are also plenty of reasons to expect they’ll be more resistant to move off of a mutually enriching mobile platform onto one where Facebook or Apple will have the pioneer’s pick of platform advantages. What’s in it for them?
Mobile’s OS-level winners captured plenty of value from top-of-funnel apps marketplaces, but the down-stream opportunities found mobile’s true prize, a vastly expanded market for digital ads. With the opportunity of a mobile do-over, expect to find pioneering tech giants pitching proprietary digital ad infrastructure for their devices. Advertising will likely be augmented reality’s greatest opportunity allowing the digital ads market to create an infinite global canvas for geo-targeted customized ad content. A boring future, yes, but a predictable one.
For Facebook, being a platform owner in the 2020s means getting to set their own limitations on use cases, not being confined by App Store regulations and designing hardware with social integrations closer to the silicon. For Apple, reinventing the mobile OS in the 2020s likely means an opportunity to more meaningfully dominate mobile advertising.
It’s a do-over to the tune of trillions in potential revenues.
What comes next
The AR/VR industry has been stuck in a cycle of seeking out saviors. Facebook has been the dearest friend to proponents after startup after startup has failed to find a speedy win. Apple’s long-awaited AR glasses are probably where most die-hards are currently placing their faith.
I don’t think there are any misgivings from Apple or Facebook in terms of what a wild opportunity this to win, it’s why they each have more people working on this than any other future-minded project. AR will probably be massive and change the web in a fundamental way, a true Web 3.0 that’s the biggest shift of the internet to date.
That’s doesn’t sound like something that will happen particularly smoothly.
I’m sure that these early devices will arrive later than we expect, do less than we expect and that things will be more and less different from the smartphone era’s mobile paradigms in ways we don’t anticipate. I’m also sure that it’s going to be tough for these companies to strong-arm themselves into a more seamless transition. This is going to be a very messy for tech platforms and is a transition that won’t happen overnight, not by a long shot.
The Loon is dead
One of tech’s stranger moonshots is dead, as Google announced this week that Loon, it’s internet balloon project is being shut down. It was an ambitious attempt to bring high-speed internet to remote corners of the world, but the team says it wasn’t sustainable to provide a high-cost service at a low price. More
Facebook Oversight Board tasked with Trump removal
I talked a couple weeks ago — what feels like a lifetime ago — about how Facebook’s temporary ban of Trump was going to be a nightmare for the company. I wasn’t sure how they’d stall for more time of a banned Trump before he made Facebook and Instagram his central platform, but they made a brilliant move, purposefully tying the case up in PR-favorable bureaucracy, tossing the case to their independent Oversight Board for their biggest case to date. More
Jack is Back
Alibaba’s head honcho is back in action. Alibaba shares jumped this week when the Chinese e-commerce giant’s billionaire CEO Jack Ma reappeared in public after more than three months after his last public appearance, something that stoked plenty of conspiracies. Where he was during all this time isn’t clear, but I sort of doubt we’ll be finding out. More
Trump pardons Anthony Levandowski
Trump is no longer President, but in one of his final acts, he surprisingly opted to grant a full pardon to one Anthony Levandowski, the former Google engineer convicted of stealing trade secrets regarding their self-driving car program. It was a surprising end to one of the more dramatic big tech lawsuits in recent years. More
Xbox raises Live prices
I’m not sure how this stacks in importance relative to what else is listed here, but I’m personally pissed that Microsoft is hiking the price of their streaming subscription Xbox Live Gold. It’s no secret that the gaming industry is embracing a subscription economy, it will be interesting to see what the divide looks like in terms of gamer dollars going towards platform owners versus studios. More
Musk offers up $100M donation to carbon capture tech
Elon Musk, who is currently the world’s richest person, tweeted out this week that he will be donating $100 million towards a contest to build the best technology for carbon capture. TechCrunch learned that this is connected to the Xprize organization. More details
I’m adding a section going forward to highlight some of our Extra Crunch coverage from the week, which dives a bit deeper into the money and minds of the moneymakers.
Hot IPOs hang onto gains as investors keep betting on tech
“After setting a $35 to $39 per-share IPO price range, Poshmark sold shares in its IPO at $42 apiece. Then it opened at $97.50. Such was the exuberance of the stock market regarding the used goods marketplace’s debut.
But today it’s worth a more modest $76.30 — for this piece we’re using all Yahoo Finance data, and all current prices are those from yesterday’s close ahead of the start of today’s trading — which sparked a question: How many recent tech IPOs are also down from their opening price?” More
How VCs invested in Asia and Europe in 2020
“Wrapping our look at how the venture capital asset class invested in 2020, today we’re taking a peek at Europe’s impressive year, and Asia’s slightly less invigorating set of results. (We’re speaking soon with folks who may have data on African VC activity in 2020; if those bear out, we’ll do a final entry in our series concerning the continent.)” More
Hello, Extra Crunch Community!
“We’re going to be trying out some new things around here with the Extra Crunch staff front and center, as well as turning your feedback into action more than ever. We quite literally work for you, the subscriber, and want to make sure you’re getting your money’s worth, as it were.” More
Until next week,
Lucas Matney
Source: https://techcrunch.com/2021/01/23/augmented-reality-and-the-next-century-of-the-web/
Would you bet millions of dollars on a corporate travel comeback? Doesn’t matter. Andreessen Horowitz, Addition and Elad Gil are anyways.
This week, the trio led a nine-figure financing round in TripActions, a software company that helps other companies book and manage corporate travel. But the news is (always) more than the number. I see TripActions’ growth as a signal to travel sector startups, which faced the brunt of the pandemic’s impact. We’ve heard the market is emerging again, but the fact that investors poured money into an up-round valued at $5 billion adds an extra layer of conviction.
TripActions, like many travel startups, laid off hundreds of employees in the beginning of the pandemic as the coronavirus froze business travel. It still hasn’t returned to pre-pandemic levels, but a spokesperson for the company said that a more distributed working class could boost corporate travels. If you don’t have to commute every day, maybe you don’t mind hopping on a flight once a month instead.
Here’s why this could be good news: Distributed work and corporate travel aren’t mutually exclusive categories. For founders in the remote work space, this is key wiggle room to consider as we wait for post-pandemic consumer behavior to be colored in. So often, founders pitch that their startup is remote-or-bust, and while that might make a good headline, it’s clear that everyone will come out of this time with a different mindset.
Read on, as we discuss Plaid’s new investment in early-stage founders, Israel’s startup ecosystem, and telehealth in two different ways. Also, here’s your weekly reminder that you can find me @nmasc_and send me tips on early-stage startup financings to natasha.m@techcrunch.com
Last week, I joked that ‘Plaid for X’ startups will live on, even though the business ended its plans to merge with Visa for $5.3 billion. This week, Plaid announced an accelerator to boost Plaid for X startups. You can’t make this stuff up.
What you need to know: Finrise, which began as an idea in an internal hackathon last summer, will help three to five entrepreneurs from underrepresented backgrounds navigate starting a fintech business. There’s no capital involved, but there is Plaid mentorship, a bootcamp, and access to a network of investors.
Etc: It shouldn’t come as a surprise that Plaid is building out its own incubator program. Fintech as a sector has been booming. The latest fintech data dive shows un-exited fintech unicorns are now worth an all-time high. The “unicorn effect” is impacting average valuations and deal-size.
And in case other sectors are feeling left out, VCs invested $428 million into U.S.-based startups everyday in 2020.

Image Credits: Bryce Durbin/TechCrunch
In our latest investor survey, eight healthcare-focused venture capitalists talked about the future of digital health.
What you need to know: Telehealth isn’t just growing in demand, it’s growing in definition. Investors examined the future of digital health financing, how the Biden administration will impact their portfolio companies, and how to balance opportunity with incentives in a sector as emotional as this. Here’s how Nan Li, managing director at Obvious Ventures, puts the opportunity ahead:
[This is] absolutely not a blip! We are headed into a unique, high-growth period in healthcare where many aspects of the healthcare ecosystem are being rebuilt. From insurance underwriting, the disease-specific standard of care protocols, clinical staffing models, to patient coordination and triage … every aspect of healthcare is fair game for innovative companies to address. This is a drastic expansion from the days where health tech was confined to “healthcare IT,” selling software to hospitals and the rise in investing attention reflects this generational opportunity.
Etc: Another investor survey for you this week: 6 investors on 2021’s mobile gaming trends and opportunities.

Isometric Healthcare and technology concept banner. Medical exams and online consultation concept. Medicine. Vector illustration
Up, up and away is the only way to phrase the performance of recent IPOs.
Here’s what you need to know:
Etc: Subscribe to The Exchange, a weekly newsletter penned by our IPO and public markets reporter Alex Wilhelm.

Image Credits: Hims & Hers
The inimitable Drew Olanoff, an early writer for TechCrunch, has rejoined the team to build out our community offering for our Extra Crunch subscribers. He’s cooking up some exciting ways to help connect y’all to the TC team, the best founders in the business, and decision-makers in startups. If you have thoughts, bug him!
Extra Crunch Live is returning in a big way in 2021. We’ll be interviewing VC/founder duos about how their Series A deals went down, and Extra Crunch members will have the chance to get live feedback on their pitch deck. You can check out our plans for ECL in 2021 right here, or hit up this form to submit your pitch deck. Episodes air every Wednesday at 3pm ET/12pm PT starting in February.
On TechCrunch
Israel’s startup ecosystem powers ahead, amid a year of change
Instacart is eliminating the jobs of unionized workers
Eight Roads Ventures Europe promotes Lucile Cornet to Partner
Alphabet shuts down Loon internet balloon company
On Extra Crunch
15 steps to fundraising a new VC or private equity fund
How VCs invested in Asia and Europe in 2020
How and when to build marketing teams at deep tech companies
After a slew of media and VC stories this week, the Equity team had to weigh in on the future of journalism now that A16z is launching its own publication. I won’t give away our takes, but the title should give you a hint.
Other topics we got into included a barrage of mobility news, a Nigerian edtech startup, and a GPS story that is much more fascinating than the 400 pages it took to get to the end product.
Listen here, and remember that we also have a popular Monday morning show to prepare you for the week.
Okay, until next week!
Source: https://techcrunch.com/2021/01/23/work-trips-are-making-a-5-billion-comeback/
“Bridgerton,” the Shondaland drama that launched last month on Netflix, offers a few key updates to the standard formula of Regency-era romance.
For one thing, there’s a racially diverse cast, with Black actors taking on the role of early 19th-century English nobility and royalty. (At one point, one of the characters offers an unconvincing explanation for why this is the case, but we — and the show — mostly ignored it.) For another, there’s a healthy dose of sex; “Bridgerton” emphatically does not shy away from showing viewers what its unbelievably attractive cast gets up to in the bedroom.
On the latest episode of the Original Content podcast, we have our quibbles — some of the character motivations can be a bit frustrating, and while we enjoyed the whole season, the first few episodes were by far the most addictive and compelling.
Overall, though, we loved it, comparing “Bridgerton” to seemingly dissimilar shows like “Emily in Paris” and “You” — all offering clever revamps of familiar soap opera and romance formulas. The show also benefits from breathless plotting, with each of its eight episodes packed with twists. And did we mention that the cast is insanely good-looking?
You can listen to our review in the player below, subscribe using Apple Podcasts or find us in your podcast player of choice. If you like the show, please let us know by leaving a review on Apple. You can also follow us on Twitter or send us feedback directly. (Or suggest shows and movies for us to review!)
If you’d like to skip ahead, here’s how the episode breaks down:
0:00 Intro
0:20 “Bridgerton” review
22:49 “Bridgerton” spoiler discussion
Source: https://techcrunch.com/2021/01/23/original-content-bridgerton/
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry is as hot as ever, with a record 218 billion downloads and $143 billion in global consumer spend in 2020.
Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.
Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that’s up 27% year-over-year.
This week, we’re looking into how President Biden’s inauguration impacted news apps, the latest in the Parler lawsuit, and how TikTok’s app continues to shape culture, among other things.

Logos for AWS (Amazon Web Services) and Parler. Image Credits: TechCrunch
U.S. District Judge Barbara Rothstein in Seattle this week ruled that Amazon won’t be required to restore access to web services to Parler. As you may recall, Parler sued Amazon for booting it from AWS’ infrastructure, effectively forcing it offline. Like Apple and Google before it, Amazon had decided that the calls for violence that were being spread on Parler violated its terms of service. It also said that Parler showed an “unwillingness and inability” to remove dangerous posts that called for the rape, torture and assassination of politicians, tech executives and many others, the AP reported.
Amazon’s decision shouldn’t have been a surprise for Parler. Amazon had reported 98 examples of Parler posts that incited violence over the past several weeks before its decision. It told Parler these were clear violations of the terms of service.
Parler’s lawsuit against Amazon, however, went on to claim breach of contract and even made antitrust allegations.
The judge shot down Parler’s claims that Amazon and Twitter were colluding over the decision to kick the app off AWS. Parler’s claims over breach of contract were denied, too, as the contract had never said Amazon had to give Parler 30 days to fix things. (Not to mention the fact that Parler breached the contract on its side, too.) It also said Parler had fallen short in demonstrating the need for an injunction to restore access to Amazon’s web services.
The ruling only blocks Parler from forcing Amazon to again host it as the lawsuit proceeds, but is not the final ruling in the overall case, which is continuing.
@livbedumb♬ drivers license – Olivia Rodrigo
We already knew TikTok was playing a large role in influencing music charts and listening behavior. For example, Billboard last year noted how TikTok drove hits from Sony artists like Doja Cat (“Say So”) and 24kGoldn (“Mood”), and helped Sony discover new talent. Columbia also signed viral TikTok artists like Lil Nas X, Powfu, StaySolidRocky, Jawsh 685, Arizona Zervas and 24kGoldn. Meanwhile, Nielsen has said that no other app had helped break more songs in 2020 than TikTok.
This month, we’ve witnessed yet another example of this phenomenon. Olivia Rodrigo, the 17-year-old star of Disney+’s “High School Musical: The Musical: the Series” released her latest song, “Drivers License” on January 8. The pop ballad and breakup anthem is believed to be referencing the actress’ relationship with co-star Joshua Bassett, which gave the song even more appeal to fans.
Upon its release the song was heavily streamed by TikTok users, which helped make it an overnight sensation of sorts. According to a report by The WSJ, Billboard counted 76.1 million streams and 38,000 downloads in the U.S. during the week of its release. It also made a historic debut at No. 1 on the Hot 100, becoming the first smash hit of 2021.
On January 11, “Drivers License” broke Spotify’s record for most streams per day (for a non-holiday song) with 15.17 million global streams. On TikTok, meanwhile, the number of videos featuring the song and the views they received doubled every day, The WSJ said.
Charli D’Amelio’s dance to it on the app has now generated 5 million “Likes” across nearly 33 million views, as of the time of writing.
@charlidamelio♬ drivers license – Olivia Rodrigo
Of course, other TikTok hits have broken out in the past, too — even reaching No. 1 like “Blinding Lights” (The Weeknd) and “Mood” (24kGoldn). But the success of “Drivers License” may be in part due to the way it focuses on a subject that’s more relevant to TikTok’s young, teenage user base. It talks about first loves and being dumped for the other girl. And its title and opening refer to a time many adults have forgotten: the momentous day when you get your driver’s license. It’s highly relatable to the TikTok crowd who fully embraced it and made it a hit.


Image Credits: Bodyguard
A French content moderation app called Bodyguard, detailed here by TechCrunch, has brought its service to the English-speaking market. The app allows you to choose the level of content moderation you want to see on top social networks, like Twitter, YouTube, Instagram and Twitch. You can choose to hide toxic content across a range of categories, like insults, body shaming, moral harassment, sexual harassment, racism and homophobia and indicate whether the content is a low or high priority to block.

Image Credits: Beeper
Pebble’s founder and current YC Partner Eric Migicovsky has launched a new app, Beeper, that aims to centralize in one interface 15 different chat apps, including iMessage. The app relies on an open-source federated, encrypted messaging protocol called Matrix that uses “bridges” to connect to the various networks to move the messages. However, iMessage support is more wonky, as the company actually ships you an old iPhone to make the connection to the network. But this system allows you to access Beeper on non-Apple devices, the company says. The app is slowly onboarding new users due to initial demand. The app works across MacOS, Windows, Linux, iOS and Android and charges $10/mo for the service.
SpaceX is set to launch the very first of its dedicated rideshare missions – an offering it introduced in 2019 that allows small satellite operators to book a portion of a payload on a Falcon 9 launch. SpaceX’s rocket has a relatively high payload capacity compared to the size of many of the small satellites produced today, so a rideshare mission like this offers smaller companies and startups a chance to get their spacecraft in orbit without breaking the bank.
The cargo capsule atop the Falcon 9 flying today holds a total of 133 satellites according to SpaceX, which is a new record for the highest number of satellites being launched on a single rocket – beating out a payload of 104 spacecraft delivered by Indian Space Research Organization’s PSLV-C37 launch back in February 2017. It’ll be a key demonstration not only of SpaceX’s rideshare capabilities, but also of the complex coordination involved in a launch that includes deployment of multiple payloads into different target orbits in relatively quick succession.
This launch will be closely watched in particular for its handling of orbital traffic management, since it definitely heralds what the future of private space launches could look like in terms of volume of activity. Some of the satellites flying on this mission are not much larger than an iPad, so industry experts will be paying close attention to how they’re deployed and tracked to avoid any potential conflicts.
Some of the payloads being launched today include significant volumes of startup spacecraft, including 36 of Swarm’s tiny IoT network satellites, and eight of Kepler’s GEN-1 communications satellites. There are also 10 of SpaceX’s own Starlink satellites on board, and 48 of Planet Labs’ Earth-imaging spacecraft.
The launch stream above should begin around 15 minutes prior to the mission start, which is set for 9:40 AM EST (6:40 AM PST) today.