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In light of Women’s History Month, we’re taking a look at the status of gender diversity in investment portfolios because women remain underrepresented in the field of entrepreneurship. Let’s delve into the numbers — and why your deal flow may not be diverse enough.

Women entrepreneurs and fundraising

There is an unmet need of $260 billion to $320 billion for women-owned company funding, according to a 2013 study conducted by the International Finance Corporation. A survey of women from 350 tech startups reinforced this: 72% of women respondents said that they faced difficulty attaining financial capital when they were starting their businesses and nearly 80% of them had to rely on personal funding. Furthermore, women founders receive less than 3% of all VC dollars.

The stark contrast between the ease of fundraising for men compared to women is apparent. Data show that men were four times as likely as women to access equity financing from angel investors or VCs (14.4% against 3.6%). The ease with which men tap into multiple sources for capital explains why they start companies with almost twice the capital of women founders on average.

So, why is fundraising harder for women-led startups?

Women’s struggle to attain capital can perhaps be explained by looking into the diversity in fund management firms. Fund managers’ lack of diversity ultimately contributes to the resulting funding inequality when it comes to their portfolios. Data from Women in VC show that only 5.6% of U.S. VC firms are women-led and only 4.9% of VC partners in the U.S. are women.

“Empowering women and people of color to drive the investment strategy of venture firms is the fastest and most effective course correction” for the lack of gender-diverse portfolios, the Women in VC report said. “Venture investors have extraordinary power to impact broader society norms. They decide what founders get funded, what businesses stand a chance at success, and what products get brought to market. These things, in turn, exert a determining influence on our culture.”

Investors must address the diversity issue within their ranks first; they must be aware of the existing unconscious bias and take extra actions toward improving their efforts in actively trying to source and invest in women-led startups.

Why is diverse deal flow important?

Diversifying an investment portfolio to include more women-led ventures means trusting in the leadership of women, which research has shown to be worth believing in. A 2012 study of company performance showed that more than 150 listed German firms excelled when they had at least 30% women representation on their executive boards.

Even more interesting, another study argues that women make better board directors than men. The findings revealed that women are more effective at accounting for multiple competing interests, solving problems creatively and building consensus. By comparison, male directors often made decisions based on rules, regulations and tradition.

Undeniably, companies managed by effective women leaders are set to provide a lucrative return on investment. Roy Adler, a Fulbright scholar and professor of marketing at Pepperdine University, conducted a 19-year study that found a correlation between companies with the best record of promoting women to senior positions and higher profitability — between 18% to 69% higher than the median Fortune 500 companies in their respective industries.

While the numbers prove that the financial returns can be promising, the bigger impact and importance of investing in gender diversity is the overall economic growth and prosperity that follows. Increasing opportunities for women entrepreneurs sets off a domino effect that local and global markets can benefit from.

McKinsey estimated that if total gender equality was achieved, the global gross domestic product (GDP) could be increased by up to $28 trillion globally by 2025. In fact, by not investing in women, the downsides prove to be quite massive. A study by the United Nations showed that the Asia-Pacific region, including China and the United States, loses at least $42 billion annually in GDP by not fully engaging women’s participation in their economy.

Seedstars, the Swiss investment holding group that focuses on investing in tech high-growth companies from emerging markets, provides a more in-depth view of the benefits of developing women entrepreneurship, specifically in developing countries.

The numbers make it evident that gender diversity is underutilized but highly valuable. In Melanne Verveer and Kim K. Azzarelli’s book “Fast Forward,” experts weigh in on the topic of gender inclusivity.

“The biggest destroyer of wealth creation is patriarchy,” Pax World Funds CEO Joseph Keefe said. “It’s not just up to women to ‘lean in’. Shareholders seeking better returns would do well to lean on companies to appoint and promote more women.”

“Women remain hugely underrepresented at positions of power in every single sector across this country,” Barnard College president Debora Spar noted. “We have fallen into what I call the 16% ghetto, which is that if you look at any sector, be it aerospace engineering, Hollywood films, higher education, or Fortune 500 leading positions, women max out at roughly 16%. That is a crime, and it is a waste of incredible talent.”

Moving gender inclusivity forward

Taking active measures to ensure that we are fully including women is necessary to make an impact. Since 2018, Seedstars has been actively working on gender equity within its core activities, highlighted in the group’s theory of change, such as sourcing of ventures, capacity-building programs and investment activities.

To date, Seedstars has supported more than 600 women-led enterprises and invested in 14 businesses co-founded by women. Additionally, Seedstars is working on gender equity when it comes to mentors, jury members and training delivery experts. Recent numbers show that about 30% of all Seedstars program participants are women, a number that Seedstars is proud to have increased over the past years (2018 numbers were more around 20%, depending on the region) and is committed to increasing that figure in the coming years.

Through the combined efforts of our own initiatives and those from investors who do their part in promoting gender diversity, the world is bound to reap the benefits of investing in what is proving to be one of the most powerful demographic groups the world is yet to fully embrace.

Recognizing the issue is the first step to solving any problem. The increase in awareness and action is sure to bring forth important development that makes the future brighter for women entrepreneurs everywhere.

Jeff Bezos’ Blue Origin will be providing NASA with a valuable scientific tool ahead of the U.S. space agency’s goal of returning to the Moon: The ability to run experiments in simulated lunar gravity much closer to home, in suborbital space.

NASA revealed that Blue Origin will be modifying its reusable New Shepard sub-orbital launch vehicle to add Moon gravity approximation via rotation of the spacecraft’s capsule. That’ll effectively turn it into one big centrifuge, which will mean that objects inside will experience a gravitational force very close to that found on the lunar surface.

It’s not like there aren’t already ways to simulate lunar gravity, but the way that New Shepard will implement its system will provide two benefits that none of these existing methods can match: Longer duration, offering over two minutes of continuous artificial Moon gravity exposure, and larger payload capacity, which will unlock experimental capabilities that are currently impossible just due to space restrictions.

Blue Origin anticipates that this new capability for New Shepard will be ready to roll by 2022 – important timing because the whole idea is to help support NASA’s Artemis program, which is its mission series that will see a return to human Moon exploration, including establishment of a more permanent crewed research presence both in lunar orbit and on the surface.

Gravity on the surface of the Moon is about one-sixth as powerful as that here on Earth. NASA also points out that it will require experimentation not only in preparation for lunar missions, but also to support eventually crewed launches to Mars, which has gravity that’s just over one-third as strong as it is here.

Blue Origin is also working with NASA on human landers for its lunar missions, through a space industry team-up that includes Lockheed Martin, Northrop Grumman and Draper.

This morning Techstars Music is announcing 11 new companies that have joined its ranks, along with a partnership with Atlanta media house Quality Control.

While it’s easy to mentally bunch everything Techstars does together under the singular “Techstars” name, it’s actually made up of 40+ interconnected accelerator programs each with its own focus and portfolio. The majority of these are focused on a specific region — programs like Techstars Boulder, Boston, or LA. Others focus on a specific vertical or industry — like Sports, Space, or, in this case, Music.

So what all does that “Music” focus cover? It’s not just music creation tools, or apps for artists. As Techstars Music Managing Director Bob Moczydlowsky put it in a Q&A last year, “we don’t invest in music companies — we invest in companies solving problems for music. “.

Their past portfolio includes Endel, which generates “personalized soundscapes” meant to help you focus or fall asleep faster, and Blink Identity, a company looking to replace the paper/digital concert ticket with facial recognition machines.

The companies in the 2021 class, in alphabetical order:

555 Comic: A company that develops “virtual characters” and uses them to tell stories through social media (like the tweet above). Imagine one artist having multiple “personas”, with each genre they dabble in represented by a different character, each with an evolving backstory. (Fun trivia: the number five said aloud in Japanese sounds like “Go”; the company’s name is a play on “Go Go Go!”)

BlackOakTV: A subscription, on-demand video service focusing on content made by black creators. Currently costs $4.99 a month with apps available on most major platforms.

Creative Futures Collective: A networking/mentoring program aiming to “unearth the next generation of creative industry leaders from disenfranchised backgrounds” and connect them with jobs and paid internships.

Fave: A social platform meant to help connect an artist’s “superfans” with each other and allow them to compete to earn reward from the artist.

HappsNow: a fully white-labeled ticketing platform meant to give artists/venues more control of the experience.

Holotch: Capture volumetric 3D video with off-the-shelf technology and stream it live. Imagine an artist capturing a performance live, and being able to watch them perform in your living room through augmented reality “holograms”.

Music Tech Works: A super simplified catalog and workflow for figuring out who owns the rights to a song and acquiring a license to use it.

Rares: A platform for investing in shares of particularly notable sneakers — think gameworn shoes, one-offs, or those that were never mass produced.

Remetrik: A software platform that aims to bring all of the (often labyrinthian) accounting involved with music royalties into one place in a simple and transparent way.

Volta Audio: A platform for artists to build immersive, evolving VR experiences

Westcott Multimedia: An automated advertising platform that looks for events related a music catalog (like, say, an artist’s birthday, or a song being played in the background of a viral video) and builds marketing campaigns around them.

Along with this latest class, Techstars Music is also announcing that it’s partnering with Quality Control, the media house behind Quality Control Music — best known as the label behind Migos, Lil Yachty, and Lil Baby. Quality Control joins Techstars Music as a “member” company (sort of like their equivalent to an LP, offering investment, helping with sourcing and vetting companies and mentoring them once they’re in); existing members include Amazon Music, AVEX, Bill Silva Entertainment, Concord, Peloton, Entertainment One, Right Hand Music Group, Royalty Exchange, Sony, and Warner Music Group.

Moczydlowsky tells me that Techstars Music alumni companies have raised over $105m since the first class in 2017, and that the group above has already raised over $3M ahead of its Demo Day in May.

Many companies have turned to self-serve sales, which may encourage people to try freemium or open source versions of a product. Some percentage of these users may turn into paying customers, and in the best case will act as leaders to bring a product into their organization.

Calixa, an early stage startup believes that this type of sale, known as a bottom up sales motion, requires a new kind of tool to manage the process, and today it announced a $4.25 million seed round.

Kleiner Perkins led the round with help from Operator Collective, Liquid 2 Ventures and a bunch of individual investors. The round closed in February 2020, but is only being announced today.

Calixa co-founder and CEO Thomas Schiavone says the roots of the company began when he was working at Twilio in 2010, and saw how powerful it was for developers to purchase tooling themselves. And an idea began to form that CRM tools like Salesforce weren’t built to deal with this kind of sales motion.

“What I realized [at Twilio] was that developers were just signing up more and more every day, and that if you really wanted to stay on top of what was going on and try to effectively grow and retain those accounts, you weren’t looking in Salesforce,” Schiavone told me.

He said that he decided to start Calixa in 2019 to solve this problem once and for all. While this kind of user-driven, bottom up sale has been in place at software companies for years, he still saw a dearth of tools for dealing with its unique qualities in one place.

“We saw a great opportunity to build something that democratizes […] running a bottom up company by not only giving all customer facing teams the ability to see what’s going on with customers, but also take action,” he said.

This ability to manage the process and maybe extend a trial, issue a credit or even reset a password while letting these teams see and understand the underlying customer data was what set it apart from traditional CRMs.

“The central thesis here is that Salesforce and other CRMs, don’t have that data. They’re too divorced or too much in this rigid world of the typical sales model, and you need something different to be an effective company,” he said.

To use the product, you simply sign up and then link the various accounts the product needs to compile the data it needs. It uses various API connectors to make this happen, and all it requires is that you enter your user name and password to access the accounts and begins pulling together the data.

Bucky Moore, a partner at lead investor Kleiner Perkins says that the pandemic has accelerated the move to a bottom up approach as in person sales models have been impossible. “Core to the success of this strategy is a data-driven understanding of each customer and user. By democratizing this capability to companies of all sizes, Calixa’s opportunity is to become the de-facto customer operations platform for the modern software business,” Moore said.

Schiavone reports the company has 7 employees spread across the U.S., Canada and Columbia. He says that as he hires, he will have offices in cities close to his clusters of employees, but he sees a hybrid approach where employees can decide just how much they want to be in the office.

The company spent last year building the product and working with 21 beta customers. The product will be generally available starting today.

Most companies claim they want a diverse staff but at the same time, complain they don’t know how to go about recruiting more diverse candidates.

Enter SeekOut — a startup that is out to give companies no excuses with its AI-powered platform.

A group of former Microsoft executives and engineers —  Anoop Gupta, Aravind Bala, John Tippett, Vikas Manocha — founded SeekOut in 2016. The team started out building a messaging platform that provided a deep level of information about people that others might be emailing. When they realized that what customers really were after was the information they were uncovering, and not so much the messaging capability, the company pivoted in 2017.

Today, SeekOut’s goal is to help talent acquisition teams to recruit “hard-to-find and diverse talent.” The startup wouldn’t name names but said it is working with 6 out of the 10 “most highly valued companies” by market cap in the U.S. Overall, it had about 500 customers as of January across a range of industries from technology to pharmaceutical to aerospace and defense to banking.

Over the years, SeekOut has built out a database with hundreds of millions of profiles using its AI-powered talent search engine and “deep interactive analytics.” It finds talent by scouring public data and using natural-language and machine-learning technologies to understand the expertise of each candidate and build a complete 360-degree view of each potential employee. Specifically, it blends info from public profiles, GitHub, papers and patents, employee referrals, company alumni, candidates in ATS systems.

While SeekOut initially focused strictly on technical talent, it has since broadened its base to helping recruiters and sources find more diverse candidates in general as well as people with simply “hard-to-find” skill sets. And it claims to do it with “unprecedented speed and precision” via a blind hiring method designed to reduce bias. SeekOut then gives recruiters a way to engage with candidates instantly by getting access to the right contact information in a “single click.”

SeekOut co-founders (left-to-right) Anoop Gupta, Aravind Bala, Vikas Manocha and John Tippett. Image courtesy of SeekOut

The startup is hitting such a sweet spot that it attracted the attention of Tiger Global Management, the global investment firm that just led a $65 million Series B that values SeekOut at around $500 million.

Existing backers Madrona Venture Group and Mayfield also participated in the financing, which brings SeekOut’s total funding since inception to $73 million.

In a world where so many startups have yet to turn a profit, SeekOut is a refreshing exception. Since its $6 million Series A raise in May 2019, the SaaS company says it has grown its subscription revenue (ARR) by “more than 10-fold” (although it declined to reveal hard revenue figures). And it’s been profitable, or cash-flow positive, each of the last two years.

Gupta, who serves as the company’s CEO, said its platform (dubbed Talent-360) helps companies not only find diverse talent, but helps them improve retention by finding the “right” candidate to begin with.

While there was a pause almost across the board in hiring when the COVID-19 pandemic began, the emergence of remote work as a new normal has forced companies to think more creatively about hiring — especially since they are not constricted by geography as in the past — according to Gupta.

“This freedom also means their need for tools like SeekOut increased and we have seen our business take off as a result,” he told TechCrunch. “The focus on diversity hiring and our unique approach to finding the talent and offering blind hiring features has super charged the adoption.”

SeekOut’s Insights dashboard.

Mario Linares, head of talent acquisition at Aviatrix, acknowledges that competition for talent among software companies is fiercer than ever

“SeekOut’s innovative AI-powered search, global power filters, diversity filters, and talent pool insight have been critical components of Aviatrix’s global growth plan,” he said in a written statement.

For Tiger Global Partner John Curtius, SeekOut’s platform has the potential “to transform the world of HR.”

“We are impressed by the customer love and traction SeekOut is experiencing,” he said in a written statement.

Looking ahead, SeekOut plans to use its new capital to speed up the development and expansion of its platform and build customer success, engineering, sales and marketing teams in Seattle. And it plans to use its own platform to do it.

The company also plans to double its headcount of 50 over the next year.