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Facebook develops a new way to interact with AR, Uber’s facial recognition policy faces scrutiny and SpaceX’s Starship rocket booster hits a major milestone. This is your Daily Crunch for March 19, 2021.

The big story: Facebook shows off wrist-based interface

This project comes out of Facebook Reality Labs and is supposed to present an alternative computer interface on your wrist, with electromyography sensors to interpret motor nerve signals.

In a blog post, Facebook said a wrist-based device “could reasonably fit into everyday life and social contexts,” while allowing the company to “bring the rich control capabilities of your hands into AR, enabling intuitive, powerful and satisfying interaction.”

Facebook identifies this as a research prototype, so don’t expect it to turn into a commercial product anytime soon. But it’s still suggestive, particularly given the company’s sometimes-surprising hardware strategy and rumors that it might be working on an Apple Watch competitor.

The tech giants

India asks court to block WhatsApp’s policy update, says new change violates laws — The Indian government alleged on Friday that WhatsApp’s planned privacy update violates local laws on several counts.

Uber under pressure over facial recognition checks for drivers — Uber’s use of facial recognition technology for a driver identity system is being challenged in the U.K.

Instagram and WhatsApp hit by outage — The outage began around 1:40 p.m. ET and lasted for more than half an hour.

Startups, funding and venture capital

SpaceX nears final assembly of its first massive testing rocket booster for Starship — SpaceX has completed what’s known as the “stacking” of its first Super Heavy prototype.

Brazilian startup Tractian gets the Y Combinator seal of approval for its equipment monitoring tech — Throughout their lives, the founders had heard their parents complain about the sorry state of maintenance and heavy equipment in their factories.

Superpedestrian positions itself as the go-to partner for cities with new e-scooter safety upgrades — Superpedestrian is considered an up-and-coming player in the micromobility world because of how it handles safety issues.

Advice and analysis from Extra Crunch

It’s time to abandon business intelligence tools — Organizations spend ungodly amounts of money on business intelligence tools, but adoption rates are still below 30%.

The lightning-fast Series A (that was 3 years in the making) — Sounding Board’s Christine Tao discusses raising her Series A on the How I Raised It podcast.

Survey: Share feedback on Extra Crunch — Tell us what you think about Extra Crunch!

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Everything else

Cloud infrastructure spending passed on-prem data centers in 2020 — That’s according to new research from Sydney Research Group.

Five trends in the boardrooms of high-growth private companies — Just as countless aspects of corporate life have been reshaped over the course of the last year, boards of directors are undergoing significant and lasting transformation.

Attend Disrupt 2021 for less than $100 — If three jam-packed days of TechCrunch Disrupt 2021 wasn’t enough to get your startup motor running, listen up.

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.

Organizations spend ungodly amounts of money — millions of dollars — on business intelligence (BI) tools. Yet, adoption rates are still below 30%. Why is this the case? Because BI has failed businesses.

Logi Analytics’ 2021 State of Analytics: Why Users Demand Better survey showed that knowledge workers spend more than five hours a day in analytics, and more than 99% consider analytics very to extremely valuable when making critical decisions. Unfortunately, many are dissatisfied with their current tools due to the loss of productivity, multiple “sources of truth,” and the lack of integration with their current tools and systems.

Throughout my career, I’ve spoken with many executives who wonder why BI continues to fail them, especially when data discovery tools like Qlik and Tableau have gained such momentum. The reality is, these tools are great for a very limited set of use cases among a limited audience of users — and the adoption rates reflect that reality.

Data discovery applications allow analysts to link with data sources and perform self-service analysis, but still come with major pitfalls. Lack of self-service customization, the inability to integrate into workflows with other applications, and an overall lack of flexibility seriously impacts the ability for most users (who aren’t data analysts) to derive meaningful information from these tools.

BI platforms and data discovery applications are supposed to launch insight into action, informing decisions at every level of the organization. But many are instead left with costly investments that actually create inefficiencies, hinder workflows and exclude the vast majority of employees who could benefit from those operational insights. Now that’s what I like to call a lack of ROI.

Business leaders across a variety of industries — including “legacy” sectors like manufacturing, healthcare and financial services — are demanding better and, in my opinion, they should have gotten it long ago.

It’s time to abandon BI — at least as we currently know it.

Here’s what I’ve learned over the years about why traditional BI platforms and newer tools like data discovery applications fail and what I’ve gathered from companies that moved away from them.

The inefficiency breakdown is killing your company

Traditional BI platforms and data discovery applications require users to exit their workflow to attempt data collection. And, as you can guess, stalling teams in the middle of their workflow creates massive inefficiencies. Instead of having the data you need to make a decision readily available to you, instead, you have to exit the application, enter another application, secure the data and then reenter the original application.

According to the 2021 State of Analytics report, 99% of knowledge workers had to spend additional time searching for information they couldn’t easily locate in their analytics solution.

Abodu, one of a slew of startup companies pitching backyard homes and office spaces to Californians in an effort to help address the state’s housing shortage, has instituted a new “Quickship” program that can take an order from contract to construction and installation in about thirty days.

Behind the quick turnaround time is a pre-approval process that was first rolled out in Santa Fe and came to Los Angeles in recent weeks.

Abodu began installing homes through a pre-approval process back in 2019, when the city of San Jose created a program that allowed developers of alternative dwelling units to submit plans for pre-approval to cut the time for homeowners.

That approval process means that ADU developers like Abodu can be permitted in one hour. Other ADU developers pre-approved in San Jose, Calif. include Acton ADU, the venture backed Connect Homes, J. Kretschmer Architect, Mayberry Workshop, Open Remodel, and prefabADU. In Los Angeles, La Mas, IT House, Design, Bitches, Connect Homes, Welcome Projects and First Office have all had homes pre-approved for construction.

Beyond the cities where Adobu’s ADUs have received pre-approval, the company has built across California in cities ranging from, Palo Alto, Millbrae, Orange County, to LA and Oakland. Units in the Bay Area cost roughly $189,000 as a starting price, compared to the $650,000 to $850,000 it takes to build units in a mid-rise apartment building, or $1 million per unit in a steel-reinforced highrise, according to the company.

“Our Quickship program is the fastest way to add housing,” said John Geary, CEO at Abodu.  “Homeowners with immediate needs, be it family situations or those looking for investment income, can now complete an ADU project in as little as four weeks. A key mission for Abodu is to make a serious dent in our state’s housing deficit while providing people and municipalities the necessary blueprint to enact real change. ”

For former TechCrunch writer Kim-Mai Cutler, who serves on the Abodu board of directors the achievement of a 30 day construction milestone is almost a dream come true. Cutler wrote the book (or the equivalent of a book) on the housing crisis and its impact on the Bay Area and California broadly.

That piece led Cutler to work in public service “on boards and commissions overseeing the spending of federal dollars on homelessness and the proceeds of municipal bonds directed at financing affordable housing (because yes, for some segments of residents, you do have to explicitly subsidize housing at the local level.),” as she noted in a blog post about her investment in Abodu.

The interior of an Abodu home. Photo via Abodu.

Cutler backed the company because of her deep knowledge of the issues associated with housing.

“The reason this is a big deal is because Northern California has been the most expensive and unpredictable place to build new housing in the world. Projects typically take several years because of uncertainty with entitlements and materials,” Cutler wrote. “Over the past year, Abodu co-founders John Geary and Eric McInerney have put homes in the backyards of parents bringing kids home from college, a mother-and-son pair that each bought one for their homes in Millbrae, a couple looking to eventually house a grandmother in San Jose and on and on.”

The key inspiration that Abodu’s founders hit on was their concentration on granny flats, casitas and backyard dwellings. “While deliberations over mid-rise density were stalling in Sacramento, the state legislature (and legislatures up north in the Pacific Northwest) were passing bill after bill, including Phil Ting’s AB 68 and Bob Wieckowski’s SB 1069, to make it really easy to add backyard units,” Cutler wrote. “This is the kind of change that suburban America wants, is comfortable with and can politically pass and implement easily.”

To Cutler’s thinking, Adobu’s 30 day construction schedule will change consumer behavior, thanks to the fact that the home can be craned in and installed in less than a day on a foundation constructed in less than two weeks. Its incredibly low cost will enable a lot of opportunities to develop new inventory and the simple fact is that inventory remains a scarce commodity. As Cutler noted, only half as many homes are trading across the United States as were available a year ago, which is happening at the same time as when millennials are entering prime family formation years. 

Facebook’s hardware strategy often looks pretty opaque from the outside. The company has done fairly well with Oculus sales amid pandemic demand. Even its Echo Show competitor Portal has seen a bump as people have been forced to socially distance. The company’s smartphone partnership with HTC, meanwhile, fell flat eight or so years back.

Earlier this year, reports surfaced that the company was working on its own Apple Watch competitor. The smartwatch was said to have a health focus, running on an open-source version of Android. That, of course, would mark an interesting alternative from Google’s chosen wearOS.

This week, the company highlighted another wrist-based wearable. The specifics of the project don’t line up super closely with earlier reports, which could well mean two separate projects. Facebook is a big company, after all.

This particular project out of Facebook Reality Labs is more focused on providing an alternative computer interface. Specifically, it seems in line with the company’s augmented reality efforts.

Per yesterday’s blog post:

A separate device you could store in your pocket like a phone or a game controller adds a layer of friction between you and your environment. As we explored the possibilities, placing an input device at the wrist became the clear answer. The wrist is a traditional place to wear a watch, meaning it could reasonably fit into everyday life and social contexts. It’s a comfortable location for all-day wear. It’s located right next to the primary instruments you use to interact with the world — your hands. This proximity would allow us to bring the rich control capabilities of your hands into AR, enabling intuitive, powerful and satisfying interaction.

I will say that, based on the information presented, this seems more conceptual. As in, this could be the key to offering more seamless control for some future augmented reality system. And even still, it’s presented as a step on the way to a more deeply integrated human-computer solution. How deeply you want Facebook to integrate with your neurons is apparently a question we’re all going to have to ask ourselves in the not too distant future.

This interface specifically is designed to use electromyography (EMG) sensors to interpret motor nerve signals and interact with the interface accordingly. The subject interestingly came up during a Clubhouse event featuring Mark Zuckerberg last night. After Pebble founder/YC partner Eric Migicovsky discussed experiences dealing with Apple for his own smartwatch startup, the Facebook CEO said the following:

If you’re trying to build a watch, which we’re exploring as we talked about the wrist thing and I don’t want to call it a watch, but it’s the basic neural interfaces work that our Facebook reality labs team demoed some of our research about today. With the neural interface on the wrist, if you want that to integrate with the phone in any way, it’s just so much easier on Android than iOS. My guess is that this is an area where there probably should be a lot more focus. And I do think the private APIs are just something that makes it really difficult to have a healthy ecosystem.

“Exploring” seems like an operative word here. But it’s always cool/fascinating to see these projects in their early stages. Even if the promises might still seem a tad…overzealous.

EMG will eventually progress to richer controls. In AR, you’ll be able to actually touch and move virtual UIs and objects, as you can see in this demo video. You’ll also be able to control virtual objects at a distance. It’s sort of like having a superpower like the Force.