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The last year has been one of financial hardship for billions, and among the specific hardships is the elementary one of paying for utilities, taxes and other government fees — the systems for which are rarely set up for easy or flexible payment. Promise aims to change that by integrating with official payment systems and offering more forgiving terms for fees and debts people can’t handle all at once, and has raised $20 million to do so.
When every penny is going toward rent and food, it can be hard to muster the cash to pay an irregular bill like water or electricity. They’re less likely to be shut off on short notice than a mobile plan, so it’s safer to kick the can down the road… until a few bills add up and suddenly a family is looking at hundreds of dollars of unpaid bills and no way to split them up or pay over time. Same with tickets and other fees and fines.
The CEO and co-founder of Promise, Phaedra Ellis-Lamkins, explained that this (among other places) is where current systems fall down. Unlike buying a TV or piece of furniture, where payment plans may be offered in a single click during online checkout, there frequently is no such option for municipal ticket payment sites or utilities.
“We have found that people struggling to pay their bills want to pay and will pay at extremely high rates if you offer them reminders, accessible payment options and flexibility. The systems are the problem — they are not designed for people who don’t always have a surplus of money in their bank accounts,” she told TechCrunch.
“They assume for example that if someone makes their first payment at 10 PM on the 15th, they will have the same amount of money the next month on the 15th at 10 PM,” she continued. “These systems do not recognize that most people are struggling with their basic needs. Payments may need to be weekly or split up into multiple payment types.”
Even those that do offer plans still see many failures to pay, due at least partly to a lack of flexibility on their part, said Ellis-Lamkins — failure to make a payment can lead to the whole plan being cancelled. Furthermore, it may be difficult to get enrolled in the first place.
“Some cities offer payment plans but you have to go in person to sign up, complete a multiple-page form, show proof of income and meet restrictive criteria,” she said. “We have been able to work with our partners to use self-certification to ease the process as opposed to providing tax returns or other documentation. Currently, we have over a 90% repayment rate.”
Promise acts as a sort of middleman, integrating lightly with the agency or utility, which in turn makes anyone owing money aware of the possibility of the different payment system. It’s similar to how you might see various payment options, including installments, when making a purchase at an online shop.
Image Credits: Promise
The user enrolls in a payment plan (the service is mobile-friendly because that’s the only form of internet many people have) and Promise handles that end of it, with reminders, receipts and processing, passing on the money to the agency as it comes in — the company doesn’t cover the cost up front and collect on its own terms. Essentially it’s a bolt-on flexible payment mechanism that specializes in government agencies and other public-facing fee collectors.
Promise makes money by subscription fees (i.e. SaaS) and/or through transaction fees, whichever makes more sense for the given customer. As you might imagine, it makes more sense for a utility to pay a couple bucks to be more sure of collecting $500, than to take its chance on getting none of that $500, or having to resort to more heavy-handed and expensive debt collection methods.
Lest you think this is not a big problem (and consequently not a big market), Ellis-Lamkins noted a recent study from the California Water Boards showing there are 1.6 million people with a total of $1 billion in water debt in the state — one in eight households is in arrears to an average of $500.
Those numbers are likely worse than normal, given the immense financial pressure that the pandemic has placed on nearly all households — but like payment plans in other circumstances, households of many incomes and types find their own reason to take advantage of such systems. And pretty much anyone who’s had to deal with an obtusely designed utility payment site would welcome an alternative.
The new round brings the company’s total raised to over $30 million, counting $10 million it raised immediately after leaving Y Combinator in 2018. The funding comes from existing investors Kapor Capital, XYZ, Bronze, First Round, YC, Village, and others.
Nearpod, the Miami-based edtech company, is being acquired by Renaissance Holding Corp., a group that develops education technology. While Nearpod isn’t announcing the news until later this month, the information leaked to Yahoo! Finance yesterday, and a source inside the company confirmed the sale with TechCrunch this morning. The acquisition price, and further details, have yet to be disclosed.
Nearpod offers an edtech platform that K-12 teachers use in the classroom to create interactive slides filled with videos, quizzes, questions and other activities. Students can use any device to participate in the lessons in real-time; there is also a student-paced learning mode. In response to the pandemic, Nearpod now also offers remote learning, too.
It’s been a busy year for Nearpod. The company, which was founded in 2012 by three Argentinian entrepreneurs, is now led by Pep Carrera who was brought on in early 2020 just as the pandemic gained traction. The company has raised more than $30 million in venture capital according to Crunchbase, and we last profiled the startup in 2017 when it raised its Series B.
In a previous interview, Carrera told me “My first day on the job, I’m driving to the office [near Dania Beach] and talking to the management team on the phone, and we decided that we needed to close the office due to the pandemic. This was in March.” Nearpod currently employees about 250 employees, most of which are at their Dania Beach HQ.
While the pandemic has posed many questions around remote work, under the leadership of Carrera, Nearpod has seen explosive growth in 2020. While Nearpod was primarily designed to be used in the classroom, the team was able to turn it into a remote-learning platform, too, making it a forerunner in K-12 distance education.
Nearpod is used in all 50 states, and in more than 1,800 school districts. In 2020 alone, the company grew by about 50% with more than 1 million teachers using the product, and 2-3 million students online per day. In a December 2020 interview, Carrera told me that all the money being generated right now is being put back into the company to propel its growth, which has been organic. Nearpod spends very little ad dollars on marketing. The real marketing, he said, is by word of mouth.
A teacher uses Nearpod to deliver digital curriculum to students’ mobile devices, during class. Photo via Nearpod.
Prior to joining Nearpod, Carrera was president of ProQuest Books, where he led a team focused on providing innovative software that made the acquisition, management, and delivery of books to academic learners, researchers, and librarians efficient and impactful. And even prior to ProQuest, as president and COO, Carrera grew VitalSource Technologies, the digital learning division of Ingram Conte Group, serving more than 20 million learners per year globally, by 10x over his six years there.
M&A activity in edtech has accelerated as VCs have splurged funding into the space. As my colleague Natasha Mascarenhas wrote recently, edtech M&A is leading to mass consolidation in the space. Nearpod joins a number of other edtech companies like Symbolab and Woot Math that have exited in recent months.
Source: https://techcrunch.com/2021/02/19/miami-edtech-startup-nearpod-acquired-by-renaissance/
A lot of clients come to us saying they want to be more respected in their space. They know their competitors are trusted and they want the same recognition, if not more.
This feels even more important now after the absolute disaster that was 2020. Consumers and clients alike just want to be able to count on brands and not stress over whether they’re making the right decision.
Marketers seem to know this. When we teamed up with Semrush to explore keyword search data in 2020 related to marketing goals, brand awareness and authority showed steady upward trends.
Image Credits: Fractl (opens in a new window)
If you’re one of these marketers, I have some strategies you can use to improve your brand’s authority this year. It can’t happen overnight, but you can start implementing these strategies now to see results over time.
I have some strategies you can use to improve your brand’s authority this year.
Strategy #1: Get media coverage
Media coverage can build the authority of your brand in a few ways.
For one, it’s hard for people to trust you if they don’t know you exist. Of course, you can pay for ads or kill it on social to get your name out there, but media coverage has other benefits, as well.
When reputable publications and websites reference your brand and link to your site, they’re sending a signal that they trust what you have to say. It’s third-party confirmation that you know what you’re talking about and/or have something to offer.
For example, for our client Stoneside, we surveyed folks to see how many purchased and cared for houseplants in 2020.
The report got coverage on TreeHugger and Simplemost, but it also served as great context for other articles, like HelloGiggles and The Weather Network.
Image Credits: Fractl
Image Credits: Fractl
Image Credits: Fractl
Of course, getting media coverage isn’t easy. You need newsworthy content or an expert opinion to contribute, and you need to know how to pitch it to writers.
Small budget options
Are there industry blogs you can write a guest post for? Are there peers in your industry who are looking for quotes for their content? Start building connections with other industry experts. Cite their work in your content and build a rapport.
For example, I sometimes work with marketing tool brands like Semrush and BuzzSumo because those brands align well with Fractl, as we all work in the same industry.
You can also sign up for HARO, in which journalists post requests to speak to particular types of experts. However, it’s not often you’ll see relevant requests, and even then it’s a toss up whether they’ll reach out to you specifically.
Larger budget options
If you can afford it, a combination of content marketing and digital PR is the way to go. If you have resources internally — marketing folks who are savvy with data analysis and content creation — you can start by seeing if you have any internal data that would be interesting to a wider audience.
Source: https://techcrunch.com/2021/02/19/how-to-elevate-brand-authority-in-2021/
We’re less than two weeks away from TC Sessions: Justice 2021, a day-long deep dive into the state of diversity, inclusion and equity in tech. March 3 is your opportunity to hear from and engage with the people who, through entrepreneurship, venture capital, labor organizing and advocacy, are both using and challenging tech to disrupt the status quo for the betterment of all.
This programming-packed day features presentations, breakout sessions and interactive Q&As with the leading movers, shakers and makers who are laser focused on, well, justice. Peruse the agenda and plan your day accordingly.
We’re stoked about showcasing the participating members of our TC Include Program. Do not miss meeting and connecting with these impressive early-stage founders, nominated by our partner founder organizations, Black Female Founders, Latinx Startup Alliance, Startout and the Female Founders Alliance.
TechCrunch, in collaboration with these organizations and VC firms like Kleiner Perkins, Salesforce Ventures and Initialized Capital, provide these young founders with educational resources and mentorship over the course of a year.
What’s more, the TC Include founders will take the virtual stage for a live pitch feedback session with a TechCrunch staffer during the conference. Tune in a get ready to take notes — the advice you hear could help you improve your pitch deck.
We already turned the spotlight on the startups nominated by Black Female Founders, and today we focus on these awesome, early-stage founders in the Female Founders Alliance cohort.
I-Ally: I-Ally is a community-driven app that saves millennial family caregivers time and enables informed decision-making by providing services that fulfill their unique needs. Founded by Lucinda Koza.
Proneer: Proneer is virtual try-on and size-recommendation software that helps reduce returns in apparel retail. Founded by Nicole Faraji.
Tribute: Tribute is the only mentorship platform that creates a continuous learning and development environment by connecting employees together for mentorship using the power of personal stories. Founded by Sarah Haggard.
Cirkled In: LinkedIn for Gen Z students, Cirkled is a 21st century online profile and portfolio platform connecting Gen Z with best-fit colleges, employers and endless win-win opportunities. Founded by Reetu Gupta.
Datacy: Datacy is a consumer to business insights data marketplace. We connect consumers and businesses to enable high-quality, ethical and transparent data exchange. Founded by Paroma Indilo.
We’ll be highlighting the cohorts from the Latinx Startup Alliance and Startout soon, so stay tuned!
TC Sessions: Justice 2021 takes place on March 3. Join this essential discussion, infuse justice into the DNA of your startup and make tech better for everyone. We can’t wait to get started.
Just because there are no short cuts to startup success doesn’t mean you have to reinvent the wheel. At TechCrunch Early Stage 2021, a virtual bootcamp experience in two distinct parts, you’ll learn from leading experts across the startup spectrum — including prominent founders ready to share their personal experiences and hard-won advice to help you avoid costly missteps.
Early-bird pricing for passes to Early Stage part one (April 1-2) — or dual-event passes (Early Stage part 2 takes place July 8-9) — remains in effect for just one more week. Be a savvy shopper — save up to $250 — beat the deadline and buy your Early Stage passes by Feb 27 at 11:59 p.m. (PT).
While both Early Stage bootcamps focus on startups in the very early innings, each event will feature different topics, content and experts. You’ll learn or strengthen the core entrepreneurial skillsets every startup founder needs to master — legal issues, fundraising, marketing, growth, product-market fit, tech stack, recruiting, pitch deck teardowns and more.
What’s more, you’ll learn from the best of the best. Here are just two of the featured speakers ready to download serious knowledge in April. We’ll be adding even more (and posting the agenda) in the weeks to come.
Melissa L. Bradley: Co-founder of venture backed Ureeka (a community where small businesses gain unprecedented access to the expertise needed to grow their business), Melissa is also founder and Managing Partner of 1863 Ventures. A professor at Georgetown University, she teaches impact investing, social entrepreneurship, P2P economies and innovation.
Neal Sáles-Griffin: Managing Director of Techstars Chicago and a Venture Partner for MATH, Neal is an entrepreneur, investor and teacher. In 2011, he co-founded the first beginner-focused, in person coding bootcamp. He is active in non-profit and civic engagement across Chicago and in 2018 he ran for mayor. Neal has an undergraduate degree from Northwestern University, where he is an Adjunct Professor teaching entrepreneurship.
We love highlighting the best startups, and we’re devoting day two to that noble cause in the form of an Early Stage Pitch-Off! We’re looking for 10 founders who will pitch live on stage for five minutes followed by a five-minute Q&A with a panel of prominent VC judges. The top three founders pitch yet again to a new set of judges — and engage in a more intensive Q&A. Talk about awesome exposure!
Get the essential Pitch-off 411 here (like who qualifies and what the winner receives). Whatever you do, apply here before the deadline: February 21 at 11:59 p.m.
Don’t grind your gears reinventing the wheel. Join us at TechCrunch Early Stage 2021 on April 1-2. You have just one week left to score the best possible price. Buy your early bird pass before the deal ends on Feb 27 at 11:59 p.m. (PT).
Is your company interested in sponsoring or exhibiting at Early Stage 2021 — Operations & Fundraising? Contact our sponsorship sales team by filling out this form.
